Taking your medical device marketing and advertising online you need to learn some basic rules of content management. Content is the king online and it can break it or make it your advertising campaign. So, here are some of the SEO basics for you.
Create valuable content
Remember that any content your create for your business has to deliver value to your target consumers. If you can save them time or money, if you can solve problems for them, they would become your loyal admirers and you’d get high conversion rates. So, deliver value, give away content incentives in the form of articles, ebooks, lists, reports, etc.
This means your content has to contain facts, how tos, ideas, solutions, etc. Plus, it has to be put together in an engaging and readable way.
Optimize your medical device marketing content for search engines
Unlike people most search engine crawlers or spiders (i.e. robots) do not look for value, they look for keywords. That is how they identify the topic of your content and show it in the search results. So, pick your keywords smart. Do not pick general keywords. You get too high competition there. Picking long tale keywords is the best option.
These keywords may include your product name or main advantage offered by the medical devices. They may also mention the problem people want to solve and can solve through your products.
Research your keywords well
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There are several ways you may research keywords. One is the Google Keyword Tool. It shows you the level of competition for your keywords, which is highly beneficial. Lower level of competition boosts your chances to get to the first pages of Google search.
Place the keywords properly in your medical device marketing content
You should follow these simple rules: use your primary keyword in the article or report title. Then you it in the first and last sentences or paragraphs of the post. And use them couple of times in the text body.
Use LSI rules for your medical device marketing content
LSI is a new feature used by Google to provide more quality search results to its users. This means that the robots are now looking not only for the keywords, but for other related terms as well. Here is what it means. If you write about medical devices, then you naturally use such words as health, health care, patients, clinics, etc., in your texts. It helps you to get your content a more natural flow, too.